About 18 months ago I started Tracie Louise Photography. I wanted to be a professional photographer. I wanted it REAL bad…. as any of my earlier posts will attest to.
But did I?
Did I really?
I said that I did. I felt that I did. But I never really took any of the necessary steps to becoming truly “professional”.
I set about learning my craft. Bit by by I acquired all the necessary equipment. I read loads of books, magazines, articles. I watched instructional videos. I practised… and I practised…. and I practised. I experimented. I grew. I developed my own style. I figured out what I what to shoot… how I wanted to shoot it… and what the finished product would look like. I became a photographer!
But I never became a “professional”.
Now I know that some of you are going to jump onboard and challenge that statement.. but bear with me.
Here’s what I didn’t do…..
I didn’t register my business name (until very recently). I didn’t create a business plan… write a mission statement…. set up appropriate accounting practises (scary since I worked in accounting for 20 years). I didn’t do market research. I didn’t plan marketing strategies. Basically I didn’t do ANYTHING that would truly qualify me as a “professional”.
I hoped. And I prayed. And I tried. And I worked hard. But none of it was seriously going to get me my dream. I was just “playing” at it. Tracie Louise Photography.. was a hobby business.
That ends today.
It is finally time to get real.
Tomorrow is the first day of a new financial year in Australia… and tomorrow Tracie Louise Photography… legitimate, professional… opens for business. Here’s to a prosperous New Financial Year!